Self-Trust, Visibility, and Dreaming Big Again with Chanoa Inez
In this conversation, I’m joined by author and personal branding strategist Chanoa Inez, creator of MAGNETIZE YOUR PERSONAL BRAND™ and author of Dream On: How to Create the New Life of Your Dreams After Upheaval or Loss.
Together, we explore the tender intersection of grief, identity, ambition, and reinvention. Chanoa shares honestly about sudden loss, the identity shock that can follow, and how long it can take to feel safe enough to dream again.
We also talk about the deeper side of personal branding. Chanoa invites us to consider how inner healing, self-trust, and self-love shape the way we show up, the confidence we build, and the opportunities we are able to receive.
In this episode, we explore:
- Chanoa’s story of sudden loss and the identity shift that followed
- Residual grief and the hidden ways it can shrink goals, confidence, and possibility
- How health challenges can become a wake-up call to address what remains unresolved
- The turning point of recognizing victim mindset and redefining self-love as action
- Mental resilience as a skill for both everyday setbacks and major life upheaval
- What it means to dream big again after loss, and why confidence needs stable footing
- Personal branding from the inside out: essence first, aesthetics second
- The burnout risk of building a brand persona that does not match who you really are
- Vulnerability, privacy, and how to share your story with purpose
- Visibility fears, fear of judgment, and choosing one small brave step forward
- Reinvention during life and business transitions
- Letting go of old identity patterns that no longer fit
- A gentle weekly practice: treating yourself like a friend and interrupting negative self-talk
This conversation is for anyone who is rebuilding after loss, navigating change, or wondering how to bring more of their true self into their work and visibility.
If today’s conversation sparked something for you, I would love for you to share it with a friend who might enjoy it too.
https://chanoainez.substack.com/
https://www.instagram.com/chanoainez
Website - https://www.chanoainez.com/
Let me know what you’d like to hear more about on the show
I’m Carol Clegg, your host, an accountability coach and curious conversationalist inviting guests from a wide range of backgrounds to share insights on how they live, think, and navigate change.
If you enjoy reflection, fresh perspectives, and honest dialogue, this space is for you.
If you’d like to experience this work in community, I host a complimentary monthly Accountability Circle a supportive space to pause, gain clarity, and choose a gentle next step forward. More info at https://carolclegg.com/accountabilitycircle
For those ready for deeper, more consistent support, I also offer a 90-day Accountability Package, designed to help you move from scattered ideas to steady, sustainable momentum.
You can learn more at carolclegg.com
Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners
I am your host Carol Clegg. As a small business coach, I partner with women solopreneurs in midlife, to confidently step out of overwhelm and create a fresh path to success through tailored accountability and mindset coaching, integrated with the powerful Positive Intelligence program. Struggling with procrastination, finding balance in your business and personal life, and cultivating a positive mindset?
Let’s chat!
BOOK your ✅ 30 minute complimentary discovery call
carolclegg.com or book your call here https://bit.ly/discoverycallwithcarol
00:00 - Welcome And Today’s Focus
01:13 - Meet Shinoa And Her Work
02:27 - The Trip That Changed Everything
06:06 - Living With Heavy Residual Grief
07:59 - Health Crises And A Search For Healing
09:20 - The Breakthrough On Self-Love
12:28 - Building Resilience And Dreaming Big
16:18 - Personal Branding From The Inside Out
20:24 - Why Performing Leads To Burnout
23:32 - Sharing Grief Without Oversharing
26:14 - Visibility Fears And Small Brave Steps
28:13 - Transition, Reinvention, And New Identity
31:42 - One Gentle Step For This Week
33:59 - Where To Find Shinoa And Closing
Welcome And Today’s Focus
SPEAKER_01Well, welcome everybody to Connect Inspire Create, a podcast exploring meaningful conversations about life, work, creativity, and the ways we can grow. Let's just take a moment to notice what inspires us and how those insights can help shape what we create or invite into our lives. On my show, I love to explore so many different topics, but many of them will include living with intention and self-trust, alternative ways of thinking and being, creativity, purpose, and personal growth, and navigating transitions in work and life. I am Carol Tate, your host, your accountability and mindset coach, and I invite my guests from around the world with a wide range of backgrounds to share insights on how they look, think, and navigate the wonderful challenges of just being a human in our world. And with our focus today, wrapping around grief and creating a new life of your dreams intertwined with personal branding from the inside out. Joining
Meet Shinoa And Her Work
SPEAKER_01me today is my guest, Shanoa Anez. Shinoa, welcome. Thank you, Carol. It's great to be here. I'm so pleased to have you here. And you bring I shared with Shanoa before I parked onto the podcast, I had to look up her book on her website and bought it. So it's going to accompany me on my homeward journey from Portugal back to New Mexico, which is home-based for me later this week. So I'm looking forward to reading your book, but I'm going to dig into it a little bit with you so we can just share that a bit with our listeners. But you bring a really interesting, heartfelt blend of lived experience, writing, and then a personal journey of transformation, which you've kind of wrapped into this unique approach for your brand strategy. So, as I mentioned, Shinoa is the author of Dream Hunt, How to Create the New Life of Your Dreams After Upheaval and Loss. And then you're also the creator of Magnetize Your Personal Brand, where you help entrepreneurs build their personal brands from, as you say, the inside the out. But let's start with your story and your book, From Loss and Grief to Dreaming Again.
The Trip That Changed Everything
SPEAKER_01I know it's a personal story. And you wrote that published last year. First of all, congratulations. Thank you. After years of struggling with the effects of residual grief and the book you wrote this book, which offers principles and tools for creating a new life after upheaval and loss. So I'd love to invite you just to share what you wish to share of your journey and what led you to write your book.
SPEAKER_00Sure. Yeah, I'll just start from the beginning. It's easier. So I was living in Miami Beach, and my boyfriend was from Montenegro, and I always loved so much about the region. I had friends from there and I heard a lot about it. And then, you know, when we were dating, and then actually we lived together, I was just so excited. He told me all these wonderful stories, and I just couldn't wait to go. So when I finally went on summer vacation, I actually was so sad when I came back that I didn't want to talk about my trip. Evan was saying, I saw your videos on social media, and I was just like, I can't talk about it. Because I knew I wanted to leave Miami. I just didn't know where. So I never rushed to leave. My family moved there when I was a child. And I just felt so connected to the region and we had such a wonderful time. So when so we made an agreement that we would go the next year to spend the entire summer there and to stay if it worked out for our businesses. And based on the kind of work we were doing, that would work out. On my part, that would mean taking what was my new copywriting business at the time, turning it from a side gig to my full-time business. So I had a year to figure that out. So we went back the next summer as planned, and we had a perfect first day there. And it was the first time in my life up until then that I really felt like everything was aligned. There was, you know, there were no problems. Everything in my life was just fantastic. But unfortunately, I when I woke up in the morning, he I discovered he'd passed away in the middle of the night. Yeah, from a cot. And so it was just so shocking, you know. Obviously, you know, I was in my 20s and he was older than me, but he was still young. And he was like my age right now, actually. And he always had more energy than everybody. He was just so social, outgoing. Everybody loved his energy. And even though, you know, I would have to, I was in my 20s, I'd have to run to keep catch up with him. You know, we'd go on vacation, I'd need catnaps because he was just so full of life. So it was devastating, as you can imagine, just also, you know, just the tools. I didn't have any tools to deal with stressful events, even though I'd had, you know, quite a few stressful things happen in my life before then. But I'd never meditated and things like that. You just kind of kept going, you know.
SPEAKER_01Or in a strange country. I mean, you weren't in a country you'd been there, you were familiar with it, but it wasn't totally what you knew.
SPEAKER_00No. Yeah, that made it also more, I think, surreal. But I knew I was not happy with living in Miami, so I decided to stay, which half the people I knew thought that was a great idea, and the other half thought that was just you know completely out there.
SPEAKER_01But even obviously led you to say it.
SPEAKER_00Yes, yeah. And it was a very difficult time, but it's better to have that somewhere where you feel better, right? Whatever you can do to support yourself. Yeah.
SPEAKER_01Yeah. Wow. And so, I mean, uh now we are a decade later. Am I correct?
SPEAKER_00I'm where uh
Living With Heavy Residual Grief
SPEAKER_00yeah. So this happened in 2012 and it set me off on a journey. So we'll say the first two years were just so dark, you know. I would say it was just such heavy grief. And I feel like regressing a lot in whatever ways, a little wisdom I had gathered in my 20s had undone it because I I just really my identity was so wrapped into uh he and I. It was just like me and Boro, me and Boto, and then he was gone, and I was just like all those new opportunities.
SPEAKER_01I mean, you're dreaming in your 20s, that's right. You know, what does dreaming look like afterwards? Right you a little while to find that.
SPEAKER_00It definitely took me a while, and then when I when I you know started dreaming big again, it was big, bigger than being in grief, but it was not like now. I didn't know that I was actually dreaming quite small because I was afraid of loss. I didn't realize, I didn't internalize the shock of losing something that you know, someone and our life would be the something that meant so much to me that I was just playing small so that I would never be able to feel that kind of pain again.
SPEAKER_01Absolutely.
SPEAKER_00Yeah, and this was happening in the background. So, in the meantime, you know, there was a period of time where I was like, you you couldn't find me in daylight hours without my laptop. It was just absurd. I was constantly working, and it would be so difficult for me to reach like the smallest goals, like everything was like an uphill climb, and I didn't realize my internal state was having an effect on what was happening externally.
SPEAKER_01Exhausted, yeah, exhausted emotionally, mentally, yeah, and then thinking that being busy is the solution.
SPEAKER_00Right. Exactly. And then
Health Crises And A Search For Healing
SPEAKER_00I'll say now in hindsight, I'm very grateful that I started having a series of health issues, and so it was this unresolved grief and working in the background. So I remember there was over the course of months, I just had one food allergy after another. It was like food sensitivity, then a food allergy, anaphylactic. It was just wild. And then just various things and everything that was a health ailment for me. It was something that you can't just go to the doctor and they just give you something and that's it. And so I the good side of that is that I set off on this journey. And so I was, you know, meditating, you know, yoga. I went to Peru for plant medicine retreat. I tried everything under the sun, and I was really committed to it, but I knew there was something wrong. I was like, why am I doing all of this? And I'm barely moving the needle, like my vitality was just not really there. And so after a decade, actually, a decade of that, I or about nine years later, there was a point where I wanted to move to LA. So let's say before nine years. And just moving here, because I was missing the US, and when I came here, just having the change of scenery already that shook up my identity. So suddenly able to eat a lot of foods that I couldn't eat before. And I felt like I had a lot more vitality. I could feel that. But there were still things I wasn't seeing. And
The Breakthrough On Self-Love
SPEAKER_00thankfully, just a few years after moving here, I had the end of a romantic relationship, and I realized, oh, you know, I it was just really jarring to me. I was like, wait, how was I even with this person for that long? And uh, one of my closest friends at the time, she was very upset about it and she was kind of lamenting the relationship. And then I I remember I went to sleep that night and I woke up like, oh, I have the same exact dynamics in that friendship as I did in that romantic relationship. And I thought, I suddenly realized I had a victim mindset. I realized I just picked the two people I spend the most time with were people that would help me feel like a victim. And then I realized I've been saying I've, you know, I love myself. I've read all these books, I do all these spiritual practices and everything, you know, personal transformation techniques. But it was more like I was saying it because it was like, oh yeah, of course I must. It was very cerebral. Like I would say I was happy and I thought I was happy, but I wasn't actually feeling that. And so I realized, well, self-love, it's actually to your actions, it's not what you're saying. So if you set up your life like that, that's not an act of self-love. And finding out those two elements, the self-love piece and victim mindset component, those were the two missing pieces I in all that time I hadn't seen. And once I saw it, it was just like everything changed. And the first thought, you know, when I realized I just came out of that cloud of grief shortly after that time, you know, it was a very jarring thing. I got home one day and I was like, oh wow, I just came out of the grief after all this time. I was still caring so much. And my next thought was I have to write a book because it doesn't have to take anybody that long. So instead of, you know, wallowing in how did it take me that long to come out of it? How can I help other people when they get into that subtle spot where you can get stuck?
SPEAKER_01Yeah, no, and I think that's such a gift, and I'm so thrilled that you that you came to that realization because I think it's so different. The identities that you put into that, many people would talk you out of it. And go, come on, you just suffer such a loss. Grief is, you know, and as I shared with you before we started the show, I lost my son in 2013 to a distracted driver. And so I can relate to what you're sharing about that that void and that emptiness and not finding direction. And I share that it took me about five years to suddenly realize that I was so angry with the world that I had to let go of that anger. So, like you say, taking 10 years, people don't realize we're not disrespecting lust. And we're not disrespecting somebody's grief. And each person's grief is unique and special and doesn't cancel out the other. But realizing that there's a path to healing is so, so important because I think what breaks my heart is people who never find that right.
SPEAKER_00And it's easy to happen, it's it's much easier than one would think. It can be very subtle. We're good at we can be good at telling ourselves one thing when something else is happening.
SPEAKER_01That's yeah. So let's
Building Resilience And Dreaming Big
SPEAKER_01talk a little bit about mental resilience. And I know you spoke about, you know, you searched and you looked and you you're doing all the things that you were doing for self-help and self-care. And without a doubt, those are important. I mean, I am a huge believer in that we need to take care of ourselves and dig deep and feelings as we move into creating a new life. But one of the things in your book that you mentioned is that it's not only for people who are in a crisis, but it's also for people who are doing well but know that there is more that they want to create. So could you expand on that a little bit for me? The tools and principles that you've written about in Dream One that will help people build mental resilience and reconnect with what they want next, the dream.
SPEAKER_00Yeah, you know, just you know, with our society, I can take like the victim mindset example. These are a lot of these things we're kind of taught or conditioned actually to respond to our world in these ways. So it's it's really helpful to people, even if they're not going through something difficult right now or they don't have any major challenges, just to kind of, you know, wake up to see any unhelpful patterns that are limiting their success, and whether that's professionally, personally, whatever it is, and you know, through that process also, you know, just going back to the resilience point, you know, resilience, it does not have to be something as, you know, as devastating as the loss of a loved one. It can be, you know, there are many smaller disappointments that can happen, a layoff, you know, losing, you know, a favorite client. There's so many things that can happen. And when people have not been kind of exercising their muscles for resilience, their responses to those losses can be outsized. And that can work, you know, against their benefit. And it's like, well, what is the response time? How soon can you accept what happened and see, are there any takeaways from there? Is there anything you can learn from that so that maybe you could prevent that in the future or you know, maybe see that would maybe happen and moving from there?
SPEAKER_01So I'd love to ask you, you know, you spoke about dreaming and then how small those dreams were. If I talk now to you and go, how can dreaming big still feel grounded and practical when we're stuck?
SPEAKER_00Oh well, yeah, I mean, that's the last chapter by design. So there's a lot of yeah, well, there's you know, just fortify. Yeah. But you know, once you've fortified your relationship with yourself and you've gotten to this place of stability and confidence, it's really only then that you can have, you know, the footing where you can feel like you can start dreaming big again. But dreaming big is really important. And I would never tell anybody to make their dream smaller. I rather you make your dream, you know, completely colossal, and maybe, you know, you get a third there. But it's really important because what fuels you, what gets you out of bed with the smile on your face in the morning, what helps you keep moving when there are challenges happening either in your world or in the greater world at large. So yeah, it's really important.
SPEAKER_01And the word that you mentioned, there confidence, often people sort of misjudge that word or misinterpret it and then sort of think of it as being brazen and yeah, but but it's such a soft word in another way, but it is so powerful because when one feels that confidence, you can take on the world. And so it's it's something, and it's not that it sits and stays with you 24-7, but it's definitely something worth chasing. But um,
Personal Branding From The Inside Out
SPEAKER_01so I know that after you spoke about, you know, after you wrote your manuscript, you started talking about or thinking about personal branding and how much advice we all get involved in the marketing world on focusing on being visible, but not enough on what has to take place with the inner transformation behind that visibility. And so you share that dream on and writing your book helped you to create magnetize your personal brand. And I'd love for you just to share what connection you see between the personal healing and the personal branding and why entrepreneurs often just go, I don't need to do this inner work when I'm building the brand. There isn't a connection.
SPEAKER_00Right. Well, first I had the unique opportunity to, you know, at the time that I was supposed to be turning my side gig into a full-time business, I was then not working for a few months because I was in the early days of you know terrible loss. And then I did get to the point where I started running my business, you know, full-time, but I didn't realize, okay, all that inner turmoil, my confidence that was shattered, all of that, it was reflecting in, you know, the majority of the clients that I was attracting, how I was negotiating, how I would talk about myself, you know, even like the hesitant kind of language I would use in like public forums, like in LinkedIn, for example, and all of that, you know, it has an impact. It all makes an effect. So when I finished writing the manuscript for Dream On, I was thinking about how everyone keeps talking about the importance of having a personal brand. And it is important, but that focus is mostly on the external and the external matters, you know, how we communicate, what our websites look like, and so forth. But to me, my definition of a personal brand is the essence of who you are and how that essence is perceived. So the perception part is the external, but the essence of who you are, it is you. Your personal brand isn't just, you know, a set of social media templates. That's that's not you. It's, you know, what is your energy? What is the what do people feel like? And what do they feel inspired to do when they interact with you? And that's how people get, you know, personal brand fans. You know, you either you're making new friends, you have new partners for events, clients, referral sources, you know, on and on and on. That doesn't happen because there's a shiny exterior, you know, veneer and they're not connecting with the person. That happens because they believe in you and they believe in your message. So, you know, we go into the traditional, you know, positioning and messaging communication components, but that's you know, towards the end. And the emphasis is really on developing the entrepreneur from the inside out.
SPEAKER_01That's yeah. So I could you use that phrase, you are the secret to your success. Yes. And I also think of the word trust because that essence that you're allowing out allows somebody to really get to know a little bit about who's behind the, you know, you can have the perfect exterior branding, extra, or have a team helping you. But at the end of the day, if someone's going to want to work with you or want to do business with you, they want to trust and know more of the person who's behind their creativity.
SPEAKER_00Right. Yeah. So that's why I don't really believe in the concept of comp competition. I believe in alternatives. So unless someone's selling, you know, a physical product, you've got Pepsi versus Cola Coca-Cola, it's like, okay, someone doesn't hire you because just because of what you offer. You know, if they could look at 10 other alternatives, there's it's very personal, you know. Do your values align? How is you know, how is their energy? How do they imagine themselves?
SPEAKER_01Energy, yeah, yeah. Because if the energy is not there, what's the point in working together? And there's there's more than enough people and service-oriented businesses to find the match that works for you. One just has to, to me, kind of keep looking a little bit. But um, yeah. So
Why Performing Leads To Burnout
SPEAKER_01what do you think happens when a business owner tries to build a brand that doesn't reflect who they really are?
SPEAKER_00A lot of things. And that's, you know, I think it's a common cause of burnout because everything becomes exhausting. Every time you have to show up, if I was now operating from a false persona, this call would be exhausting for me. It would be physically exhausting because I'd have to get into character and I'd have to bring that energy. And, you know, I would really be, you know, hoping I don't make a mistake. Like, oh, if I trip over my words when I'm in in a podcast, I can, you know, giggle and keep moving because I'm operating just as myself. Um, but if you're operating from like a place where if my persona was like, oh, I'm perfect and everything is so polished, you know, that would be like sweat-inducing.
SPEAKER_01And how do you identify that that exhaustion, that alone, that makes us not want to look forward to what we do if that's how we show up all the time.
SPEAKER_00Yeah, and I hear that a lot. That's one of the biggest resist like points of resistance people have for developing a personal brand. They think it's exhausting to show up. It's only exhausting if we're performing.
SPEAKER_01Right. Yeah. And you've got, um, you said in a work, Oswald wins. And I think that's not only important for people in business and the branding and the marketing, but I think it's important for everybody.
SPEAKER_00Yeah. Yeah. Yeah. I would just say the only difference is like even for employees, right? Everyone needs this journey. But the difference is if you're a founder or a solopreneur. Whatever is happening within you, because it's your business. It touches every part of the business. Whereas, you know, somebody if they're on the marketing in the marketing department and they're going to this journey, that might just affect, you know, their immediate colleagues and their projects.
SPEAKER_01Right. Yeah. But how do you feel, as we've covered now, the fear, the grief, the self-doubt, the lack of confidence and these old identity patterns, recognizing them because we need to realize how they affect business growth? How would you sort of help people say, you know, this is how this is affecting business growth? Because you're allowing your fear and your grief to be too present. And so perhaps I'm thinking, does that tie into victim mode that that in turn could affect business growth?
SPEAKER_00I I'm not sure if follow the question.
SPEAKER_01I'm just looking at the thought of you know the fear and the grief and the self-doubt, or even just old identity patterns that we've had, and you've spoken how far you've come in the period of time. But appreciating and recognizing that those qualities will affect your business growing.
SPEAKER_00Yeah. Oh, absolutely. Absolutely. I mean, just you know, what are the caliber of clients people are taking on? Do those clients respect and value them? How are they setting their fees? I mean, there are just so many things. It's impossible to extract that from somebody's business.
SPEAKER_01Yeah.
Sharing Grief Without Oversharing
SPEAKER_01I'm gonna ask you something as personal because I've watched what other people do, and I also pick and choose where I wish to share about my grief. But how do you feel sharing about your grief in the business world? Does it depend? You know, oh, as far as like in someone's content or in sharing and anything, even mentioning, you know, I I don't purposely sort of walk around telling everybody I'm a new widow for a start. I don't like the word widow. I wish there was another word that described, you know, and so if it's you know, losing your partner, but also, you know, where does that come into play for the inner world outside for people to know, like, and trust you? Sometimes it's you can overshare.
SPEAKER_00Oh, yeah. You know, it's kind of a special case in that, you know, I talk about my grief, it's part of my story, it's in my book. So I'm talking about it in interviews, in interviews, and it, you know, it happened a while ago, right? Right. So that's different. And so I do emphasize that for people, if your business is not related to whatever that difficulty is, you don't actually have to talk about that. And when I say people need to be vulnerable in their content, I don't mean you need to give away your privacy either. I know some people just really that's like a no-go for them. And I totally support that. And I don't think everyone needs to talk about it. It might actually be, I don't want to say irrelevant, but depending on what somebody's doing, it's like unless you have some kind of lesson, you know, you're trying to share there, it could just be like you're just kind of dumping the situation. And is that actually doing things to help you? So I think that's another misconception. Well, I know it's another misconception with visibility and creating content. People feel like, oh, it's for me to let people know who I am. I need to, you know, open the door to all of this. And that's not actually the case.
SPEAKER_01No, I like what you said. There is if there's a lesson to be learned, or you have something just like you said in the beginning, that you took everything that you'd learned and it took you a long time, yeah, and put it into a book to give to people. And then just like myself, knowing that I'm talking to you today, I looked up your book and was like, yeah, I I need this. This is what I want to read right now. And so it flows. And as you say, there's yeah, there's a purpose.
SPEAKER_00There's a purpose, right? I had a friend who was urging me to write a book shortly after Bodo passed away, and I'm so glad I did not because it would have been a very different book. It would have been very pessimistic. And nobody needs that, you know?
SPEAKER_01Yeah, no, I know. We're talking about visibility and being seen, and and let's take grief out of the picture.
Visibility Fears And Small Brave Steps
SPEAKER_01Why does visibility feel so uncomfortable for so many people?
SPEAKER_00It all comes down to fear, different types of fear, but uh the fear of judgment is a big one. That's like, you know, that's part of part of the reason why public speaking is the number one fear. Yeah, fear of judgment, fear of, you know, making a mistake, being afraid, like, oh, you know, everyone believes in my expertise and my authority, but if I show up and, you know, my blog post isn't perfect or my interview isn't perfect, then I would have shot myself in the foot, that kind of thing. So there are just like really high expectations in terms of like people being a little bit fixated on how much others are thinking about them. And I really like to turn that around and think about one, can you leave yourself aside for a moment and think about what's your purpose? You know, who do you serve and what happens when you serve them? Now think about how important that is for you. And now can you put all those fears aside just for a moment to show up and and to talk about what you do? And I I, you know, I think it's always important to expand your comfort zone, but I I'm not gonna ask somebody who's very shy to get and try and do a TEDx talk. That's unnecessary, but it is important to push yourself. So maybe you're gonna have like an audio recording, you know, share your voice or share an image, and then you know, there are little things you can do. So people start to get a feel for oh, I'm starting to understand this person and how they think, what's their personality, what's their energy. But you don't have to jump and do something super scary, but you can't hide.
SPEAKER_01Yeah, I love it. It makes me think that I want to say, what small brave thing could you do for your business today?
SPEAKER_00I love that.
SPEAKER_01Yes. Oh my goodness. So for the Androphy are in transition.
Transition, Reinvention, And New Identity
SPEAKER_01Many people may be listening to our conversation and they might be in transition. They may be rebuilding after loss or changing direction in a business, or just feeling like the version of themselves that they are now not that same version anymore, and then what will take them forward? And oh my goodness, do I fall into this category? Yeah, yeah. I also want to just say before you do share is that you people who are listening, give yourself permission to be in transition. There is nothing after this.
SPEAKER_00Yes, you there's definitely a time to feel whatever you need to feel for whatever that situation was. Right. That is true. But noticing that you're if you that you've kind of fallen into this rut where you've gotten stuck, or you're taking longer with your pivot, you're taking your business in a new direction, but you're st it's going much slowly, much slower than you'd like. That that's usually that usually can be identified by you continuing to identify with your old identity. And so, you know, a lot of times for the pivot, for example, I know many people who have introduced new aspects to their businesses, and then I look at their LinkedIn profile, I look at their website, there's no sign of it. And they're so afraid to alienate their current clients or their current contacts in the industry that they're just trying to launch and operate this entity without people knowing about it. It's just like keeping it really small, and they'll do that for an extended period of time. So that's one way with like something like a pivot, but something that's like more uh of an emotional loss, like maybe somebody who's been through multiple layoffs over the past few years, like the tech and industry, that's pretty common. You know, realizing, okay, well, what are the roles you're looking to get now? Have you started, you know, minimizing where you'd like to work? Have you started just kind of, you know, like I'll take anything? And are you showing up in other ways that are emblematic of doing things out of a perceived sense of safety that's really just you know making your world small? So you have to really be careful there.
SPEAKER_01Yeah, yeah. And I was sort of thinking you know, stopping for a moment to actually welcome and embrace the new version of yourself because we can change, we're allowed. I think that's you know, for younger people, that is so hard to give themselves permission um to change and to um embrace that new version and go, this is okay, this is really okay. I don't have to stay in these tracks because that's what I was. I'm allowed to. Yeah, I'm allowed to. Yeah, more often to ourselves.
SPEAKER_00So important. In my book, I I wrote about this concept of reinvention, reinvention is our birthright. And it's really important. And I know a lot of people are afraid to change because they're like, Well, I like who I am, I don't want to become someone else. But I always explain you're not becoming someone else, you're letting go of everything that's not you. That's the stuff you've collected over time. Let's get rid of that. Now, what gets too excited? That's how you're going to you know move to greater levels of success personally and professionally.
SPEAKER_01Right, yeah. I know we have covered so much that to ask you this question, there's probably you know so many nuggets that people can take out of our conversation. But if
One Gentle Step For This Week
SPEAKER_01someone listened just wants to choose one gentle, meaningful step this week, what would you invite them to focus on?
SPEAKER_00I would say treat yourself like a friend. And I would yeah, I would say pay attention to the thoughts and judgments, you know, that pass through your mind. And if it's not something that it would be acceptable for you to say to a friend, don't allow it to turn it around. Trust me. Yeah.
SPEAKER_01Find something else to say to yourself will come with a little bit of compassion, right?
SPEAKER_00Oh, yeah. I mean huge bit of compassion. Negative self-talk is like, you know, having a a co-founder who, you know, is your enemy. It's it's really important to put this partner.
SPEAKER_01You could ever imagine.
SPEAKER_00Someone who's bullying you all day. Yeah. So just starting there. It's you know, it's this subtle, the unglamorous kind of side of personal transformation, but all those little details that really adds up to how we're carrying ourselves through life and the decisions that we're making.
SPEAKER_01No, I love this. Janet, thank you so, so much for this conversation. And I just love how we've connected so many dots out there. And I just hope that people are going to just take away this personal transformation, the resilience, tying this into your business visibility in a super grounded way. So thank you. Thank you, Kyle. Anybody listening? Shinoa is the author of Dream On, How to Create the New Life of Your Dreams After Upheaval or Loss, and the creator of Magnetize Your Personal Brand, where she helps entrepreneurs build personal brands from the inside out and attract better opportunities for becoming more aligned with who they are. So to find you, Shinoa, I have your website, which is your full name, shinoaanes.com. I have you on Instagram, I have you on LinkedIn. Is there anywhere else people look after connect with you? Substack. Perfect. All right, lovely. Will you shoot me your Substack and then I will add it to the show notes? I'd love to do that. So to everybody here today, thanks for listening to Connect, Inspire, Create.
Where To Find Shinoa And Closing
SPEAKER_01If today's conversation sparked something for you, then I would love for you to share it with a friend who might enjoy it too. And you can learn more about me at CarolCleg.com or follow along on Instagram at Explore Life and Flourish, where I am sharing a window into my travels, my healing, and the small ways I am learning to take care of myself as I move through this new season of my life. Until the next time, may your choices bring you closer to ease and flood.