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Welcome everyone to Connect, Inspire, Create, a podcast exploring meaningful conversations about life, work, creativity, and the ways we can grow.
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As I step into 2026 and season seven of my show, I'm moving it around a little and taking a slightly new direction along with the old, and I'm opening up to an exploration of everyday life and all the journeys that we can invite for ourselves with ease and flow.
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Connect Inspire Create is about slowing down the conversation just enough to notice what inspires us and how those insights can help shape what we create in our lives.
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So I am Carol Clegg, your host and accountability coach, inviting my guests from a wide range of backgrounds to share insights on how they live, think, and navigate the wonderful challenges of just being human.
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So joining me today is my guest, Lydia X.
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Welcome, Lydia.
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Hello.
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Hello, what a wonderful introduction.
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What a, you know, just by hearing it, I already eased, I already relaxed, just hearing, you know, these beautiful words.
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Thank you.
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Thank you.
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You know, I want to inspire other podcasters, and I know you are too, that you know, there are just seasons in our show, and sometimes we we have to invite that and recognize that.
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And so you are my first guest for 2026.
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I'm honored.
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I'm excited.
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I'm excited.
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So, listeners, let me just tell you a brief introduction to Lydia.
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Lydia is a coach, strategist, straight talker, a book author, a common old Santiago pilgrim, and the founder of 12K Magic Activation Zone.
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So, Lydia, I have to ask, I noticed on your LinkedIn profile, you know, that this you've walked the Comano de Santiago four times.
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So I would love to know more about that experience.
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And what kept calling you back?
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Yeah, absolutely.
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So, first of all, you know, some people like, is this like the religious path?
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Well, some people walk this pilgrimage as a religious path.
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Well, not everyone, you know.
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Luckily, it's opened now to everyone else, and they make whatever they want out of it.
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It can be a spiritual journey, it can be self-awareness, self-discovery, or just a physical exercise, to be to be perfectly honest.
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Now, for me, it was a spiritual path, the self-discovery, self-awareness path.
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Okay, and you know, it came by surprise.
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I was living, I lived in Porto, Portugal at that time, right?
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We moved to Porto, so Comendo Santiago was literally just outside my windows, okay.
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I saw people walking every day, and I'm like, what is this?
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So I started to look, you know, look around, search for it, discover it, and I'm like, well, it seems interesting.
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So I got curious, you know, and then I watched movies.
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I I love movies and I learned so much about movies.
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I actually certified movie coach, by the way.
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I think we can use movies for therapy for coaching because it's just an amazing tool.
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But, you know, I just watch movies.
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There is one movie that's called, I think it's called The Way, and then there is another one.
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Well, I don't remember the exact name, but both about people going one exactly the Santiago way, and another one in America, but people just had such a transformation going that path.
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So I got curious, I got, I got excited, and I was at that time on a self-discovery, self-awareness path.
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I'm like, I want to do it, I want to try it out.
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And remember, I have a big family, four kids, a dog, you know, my house is always full, which is great.
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I love the fullness, the noise, activity, right?
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Yeah, right.
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But what I miss is me time, yes, something tranquil, just just just the quietness.
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Like, like I'm like, I'm gonna go there by myself, so I'm gonna challenge myself to walk.
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And I took the the shorter path, not the whole 800 kilometers, right?
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Because I cannot leave my family, they will not survive without me for 30 days, right?
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It's just not possible.
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So I took the five-day path, 124 kilometers.
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124 kilometers is kind of the the shortest to get the certificate.
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I still got the certificate.
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Well, four of them, right?
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Exactly.
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Exactly.
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Wow, and I just walked, uh, I just I got curious.
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It was kind of testing, testing my courage.
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It was testing, am I be able to survive without any external stimulation, like no phone, no music, no social media.
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I tried to stay out of it as much as possible.
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It was amazing.
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Like it was one of the best experiences of my life in terms of understanding, reconnecting with myself, like understanding who I am, what are my personal values, what's important to me, what you know.
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It was just so profound.
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Such a gift to be able to have, as you're saying, that space of time without any of your commitments, yeah.
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Uh without, yeah, someone needs you, you or you feel you need to give.
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But mom, mom, mom, mom.
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This is for me.
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That's amazing.
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So, congratulations.
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You think you'll go back and do another one?
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So I did it once and I enjoyed it so much.
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I finished my book right after because I felt so inspired.
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Right.
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How I describe it when I came back, I felt like a nuclear power plant.
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That's how much energy I had, right?
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I could light the whole town with the amount of energy that I had because I'm like, I know who I am, and I'm gonna, you know, just just spread it to the world.
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So I finished my book, you know.
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I did so many things.
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Then I'm like, I did it again because I, you know, in a few, because it wears off, right?
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You get back to a normal routine, people run, and you're like, Well, I want I want to get the same feeling.
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Like, you know, people go to retreat, you know, the the the the meditation retreats and stuff like that.
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So for me, it became something like that the place where I find a source of energy, yeah.
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And and then I'm like, well, actually, I want to help other people, so I want to guide other people and I want to help them because I was a coach back then already.
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I'm like, what if I take people with me and help them discover themselves?
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So I did that.
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I had my first tour or my first community Santiago with two women who went with me as their guide, as their coach.
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It was amazing, but then the COVID happened and everything fell apart.
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So that idea that needed to be rebirthed into something new.
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I might do actually some of the other pathways.
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That sounds absolutely wonderful.
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And I yeah, I could just I could hear your enthusiasm in that.
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And it is, it's it's just an opportunity, as you say, to find the space for yourself to grow and to learn.
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And then you're giving and sharing that with others.
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Well, let's talk as a coach to a coach.
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I know that you talk a lot about coaches who are doing all the things but still not seeing results and getting paying clients, yeah, even with all the certifications, even the passion, the experience.
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So, from your perspective with your clients, what do you think is really going on here when they're doing all these things and they're not moving forward?
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Unfortunately, it's it's it's a big problem.
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It's a huge problem that not enough people talk about.
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So we see this nice and shiny statistics.
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I see a report that's showing that the market, the coaching market is growing, everything is growing, and the number of people, the number of coaches are growing.
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That's all nice.
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But what they're not showing, so it's not what they're showing is wrong.
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What they're showing is right, they're not lying, but what they're not showing, that's the problem.
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And they're not showing that you know, 80% of coaches give up by year three, because yes, these are brutal statistics.
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Now, if you look at the any other business owners, these are not terrible statistics.
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That is the truth.
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Building a business is a tough thing, and I think for coaches, it's even more difficult than for anybody else.
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And here are a number of things that that contribute to that unfortunate, unfortunate thing.
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Well, one, coaches, many of them come from the corporate background, right?
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In a corporate background, we are we're in the employee mindset.
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So I need to get those, you just mentioned that getting those certifications, like you know, getting these practice clients, you know, getting better at what they do.
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Now, this is all good, but this is the employee mindset.
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You need to make a complete 180 and become the business owner.
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And the business owner, they understand the business owner mindset is focusing on keeping the business going.
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And how do you keep the business going?
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Is I need to bring clients.
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So they prioritize the business owner mindset.
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I need to bring business, I need to bring clients, I need to bring leads, I need to do my marketing, my promotion, my sales activities.
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And yes, of course, I need to do the execution as well.
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But I don't want to say it's secondary, right?
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But at least in the beginning, until you build a sustainable flow of clients, you've built your systems, you've built your reputation, you've built your, you know, whatever you use to get your clients, your client acquisition system, until it's starting working like a machine, you can then change the proportion and spending less time on the business side and more time on the kind of coaching and getting more certification.
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With coaches, I think the biggest mistake is they spend disproportionate amount of time on adding more certifications, more certifications, studying, learning, doing these practice hours, and then like the the marketing and the the client acquisition is like this little the smallest piece, right?
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Yeah, this thing they they kind of avoid, they try to avoid well that's gonna bring me to some of this next question because you mentioned that in there, and that's what's so important.
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Um, you say that sales is service, and I know you know you think of sales, it sounds simple, but for a lot of people, that word sales, salesman brings up a lot of resistance, you know, myself included.
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I was a very successful realtor in my early business days.
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But but then I and it's interesting because I was selling new homes, but I wanted to offer value and never pushing that sale.
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But somehow it feels different with coaching, and I know that this is the mistake that people forget that they bring value.
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So, why do you think people are really afraid of selling?
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Selling a thing like a house or a book or you know, something external tangible that you can hold.
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Yes, first tangible, then it's external from you, and you can wait, it's easier for you to assign value to this, right?
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And there is the comparison kind of reference point, right?
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When you're selling your service, it might feel like you're selling yourself, so you start to attach kind of the the value, and it becomes tricky, right?
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It becomes very tricky, like the self-doubt, the the imposter syndrome, the you know, the the not being confident about can I deliver the results, that all comes in into this selling process.
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So you start, you start to to make decisions like, well, maybe if I do something for free first, or maybe if I do a big discount, you know, and then it it just messes everything up because your client, if you're selling something for free, or if you're giving something a very discounted value, that's how your clients are gonna perceive this.
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So I think one of the problems, we have a lot of contradictory messages coming out.
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Some people say never some gurus, marketing gures, I hate hate those.
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They say, you know, never do any free coaching, like charge high prices, high ticket prices only, you know, from the start, right?
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Okay, that's like very extreme view that I I don't support.
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Now, others like, yeah, you need to get more certification that do free and free and free.
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So both of these paths are the extremes, yeah.
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Absolutely, yeah.
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And I don't think any of them, not one or the other, are gonna get you there.
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So so I think I'll be honest with you, it's really hard when you're just starting out and you're hearing all these views to navigate it by yourself.
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So, my advice, yes, I know you know it is it will sound a self-promotion, but find someone to help you navigate this.
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Absolutely.
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I mean, there's this way needs a coach.
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Every coach needs a coach or a mentor or a community or a community, yes, mastermind.
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I mean, there are so many ways, and you can find it at the various price points, some of them, you know, even free.
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You can find a place where coaches support each other, you can find a mentor, you can find a coach, and find a legit one.
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Like, don't go after some inflated promise, right?
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You don't have you don't have to pay a fortune to have somebody to walk alongside you because to me, that's not even necessarily the right person.
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You have to, and I also say that, you know, yes, there's a lot of coaches out there, but there's the right coach for the right person, and so you have to open that up and explore.
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It's interesting because part of my training as a coach was with the positive intelligence method, and we we were challenged often to get a lot of no's is to step into these conversations.
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You have to have conversations with somebody, so you have to start talking to somebody.
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People aren't gonna just find you by osmosis and just magically pick you out of the crowd, so you learn, you know.
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It talks about having 10 no's and one yes, and it's like because you learn and you get an opportunity to and build your confidence.
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Oh, I love this.
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I love I I often ask myself, my clients, to participate in the 100 rejections game.
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So I gave them the task, I gave them the spreadsheet or the tracker with 100 circles, and they have to get 100 rejections.
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And rejections can be from what?
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You know, asking people to be a guest on your podcast, but not the guest who's gonna say yes, but ask someone who you really love to get, and they might say no.
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Yeah, get those hundred rejections and just become immune.
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Your success, your capacity to endure failure, rejection is your capacity for success.
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So the bigger your capacity for rejection, the bigger your capacity for success.
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That's so lovely.
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Because I was gonna ask, you know, what's one small shift somebody could make just this week to feel a little more grounded when they talk about their work.
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In other words, get into selling, and that challenge, as you're saying right now, is wonderful.
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No, absolutely, absolutely.
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And I want to go back to something you already said, like I said, selling is serving.
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I think selling for me, one of the biggest shifts was was stop thinking about selling.
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I already told you I love movies, but when we think about selling, we see this movie scenes from the always be closing or that salesy car car salesman, or you know, who's knocking on your door is like you must buy this.
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You know, like I don't want, I don't even want this thing, and they keep pushing and keep going, yeah.
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They're pushing and they they because they have in their head always be closing.
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Now you need to switch that.
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Like when you are having the sale conversation, all you're doing, and I think coaches should be the best salespeople because we know how to ask the best questions, the open-ended questions.
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We know how to listen very well between the lines, not just what people saying, but what they're not saying, ask even deeper questions, and then helping clients to understand what they really, really need.
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Right.
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That's it, that's your sales conversation.
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And once clients understand what they really need, you're like, Well, I can give it to you.
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Do you want this?
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If they say yes, then that's the sale.
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The conversation continues, right?
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If no, you're like, okay, why not?
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You know, we just just you know, it's helping them explore because often people they don't even know what they want or need.
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And it's helping them explore and opening up their minds.
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And that to me is uh you know, exploration.
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There's not a straight yes and no.
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Let's explore why this isn't right for you right now, or let's explore why it could be.
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Let's explore what you need.
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I it's funny because as you're talking about that, I also think of pricing.
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And when you spoke earlier, you know, about being on the two extremes, I I believe that coaches need to empower themselves with their value and go, is it worth your time to show up for this client at free or at$50 or whatever?
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And you have to be honest with yourself because you're gonna you're gonna be frustrated, you're gonna reject I'm showing up for free, I'm giving this away for nothing.
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My time is worth more.
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So to find that happy medium and then grow into what you know might become more, but it's yeah, it's finding that happy medium of what works for you.
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We for we forget about ourselves in this all.
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But yeah, absolutely.
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And and look again, I'm not against giving giving stuff for free when you're starting out, but you have to be very clear why you're doing it first for yourself, then communicating it to client so client understand this is not just worth.
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Less or or or no value, you're doing it because this is what you want and this is what you expect.
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Now, there is still a contract.
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Every coaching conversation starts with the contract, right?
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We know this.
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There is a contract.
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So this has to be part of the contract.
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And then it doesn't have to be like forever.
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You can do it free for a short period.
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And then you say, hey, is this helping?
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Like, do you see the positive impact?
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Perfect.
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Well, now it's time for us to switch for pain because I provide it, you know, you get in value.
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You've now we can you've tested the waters, you've had a chance.
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And that I think is what's so beautiful is me sometimes tying in that free offer because it gives somebody an opportunity to learn, you know, what it's like working with you.
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And I keep coming back, we're not the right fit for everybody.
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And we have to let that go and realize.
00:20:53.119 --> 00:21:00.319
So I know one of the other things you talk about, and I have flip-flopped so many times around this, but the importance of knowing your niche.
00:21:00.480 --> 00:21:10.079
Yeah, and I sort of think over the oh, it's been you know, maybe 10 years of of of changing and allowing yourself to change, but how do you still bring that back into people?
00:21:10.240 --> 00:21:19.839
Do they resist, and I've gone to like, yes, this is totally unthere, and then I've kind of let's get and then and I've recently changed again, but I'm I'm comfortable with how I've changed.
00:21:19.920 --> 00:21:24.720
But I'd love to know, you know, what's underneath this resistance of narrowing down, down, down.
00:21:25.039 --> 00:21:35.440
Yeah, I guess that's a second, and we described a couple of things why coaches struggle so much building their business, and I think this is just one more reason coaches struggle.
00:21:35.599 --> 00:21:38.960
So coaching is a universal tool, right?
00:21:39.200 --> 00:21:46.640
Coaching is so universal that we can help anybody pretty much with anything, okay.
00:21:47.039 --> 00:21:50.480
Not outside the line, not with therapy, you know, right?
00:21:50.720 --> 00:21:58.240
Not outside the line, but within the very broad scope, we can help so many people with so many problems.
00:21:58.480 --> 00:22:01.599
Now it's the benefit, but also a curse.
00:22:02.079 --> 00:22:07.839
So coaches like, I got this beautiful, you know, I just learned this beautiful tool.
00:22:08.000 --> 00:22:10.720
I'm gonna help the whole world to become better.
00:22:10.880 --> 00:22:18.160
I can help, you know, moms and fathers and employers and careers, you know, anything.
00:22:18.319 --> 00:22:29.920
And at the best, and again, before the market was developed and saturated, you could you could you could live with like I'm a life coach or I'm a business coach.
00:22:30.160 --> 00:22:37.680
Now we live in a different world, and the market is getting saturated and more mature.
00:22:37.920 --> 00:22:43.839
There are more coaches, and again, it's not bad necessarily, but it means it's different, and we have to adapt.
00:22:44.079 --> 00:22:54.960
You can no longer get away with I'm a life coach or I'm a business coach because nobody will know what it means, and you know who who are you helping with what?
00:22:55.359 --> 00:23:20.319
So when you're starting out, niche I think is one of the key things if you want to start get clients fast, because once you realize who you help, what you help with, you know, so that they get something, then every conversation is easy, then every content piece is easy, then everything is just easy.
00:23:20.480 --> 00:23:23.359
The marketing message, the sales conversation.
00:23:23.599 --> 00:23:28.480
So say, you know, a lot of a lot of clients come to me like, how do I get my first paying clients?
00:23:28.559 --> 00:23:29.759
I'm like, very easy.
00:23:30.000 --> 00:23:41.359
Take your address book, like your WhatsApp, you know, your contact list, your LinkedIn list, whatever is your kind of main way of contacting people and start texting them.
00:23:41.519 --> 00:23:42.559
Like, hey, how are you?
00:23:42.720 --> 00:23:44.720
I just got this beautiful certification.
00:23:45.039 --> 00:23:47.599
I help, and then your I help statement.
00:23:47.759 --> 00:23:50.720
I have this was this problem, so that this.
00:23:50.960 --> 00:23:57.119
Do you know anyone who I could be helpful who could benefit from this?
00:23:57.279 --> 00:23:57.680
Right.
00:23:57.839 --> 00:23:59.519
How how simple is that?
00:23:59.680 --> 00:24:05.119
Now, if you send hundred of those messages, I can guarantee you get at least one.
00:24:05.279 --> 00:24:10.000
Like one, I guarantee, but it comes back to doing the work.
00:24:10.160 --> 00:24:10.799
Yes.
00:24:11.039 --> 00:24:16.240
You know, when you spoke right in the beginning about being a business person and doing the work.
00:24:16.559 --> 00:24:17.200
I don't know.
00:24:17.279 --> 00:24:19.599
Look, I don't know any other way, Carol.
00:24:19.759 --> 00:24:24.079
And I think it's not just the work, but the uncomfortable work.
00:24:24.319 --> 00:24:29.039
Yes, stepping into that, and then comes back to the no's or the rejections.
00:24:29.279 --> 00:24:36.000
If you if you text in people in your address book, then you're gonna get pretty good response rate.
00:24:36.160 --> 00:24:39.359
I would say 80 to 90 percent response rate.
00:24:39.519 --> 00:24:40.240
I've done this.
00:24:40.400 --> 00:24:46.559
Look, not once when I was changing, I was pivoting, I was changing, I was that's what I did.
00:24:46.720 --> 00:24:49.119
The response rate is gonna be very high.
00:24:49.440 --> 00:25:04.319
Now, from the response rate, again, you're gonna get from one to five percent saying, Hey, it's me, actually, I want to hear more, or hey, I actually know someone who could benefit from this, right?
00:25:04.400 --> 00:25:07.759
Yeah, but here's the thing it's not just the work, right?
00:25:07.920 --> 00:25:21.440
It's doing the uncomfortable work because a lot of people saying, Oh, I'm being, you know, I'm bothering people, yes, or I'm pushy, or you know, I don't want to promote myself.
00:25:21.599 --> 00:25:24.319
And I use the analogy, I was on the podcast recently.
00:25:24.400 --> 00:25:43.440
I use the analogy, like imagine you know, a young girl at the discotheque or school dance standing in the corner in the dark, uh-huh, waiting, like maybe someone will ask me to dance, and she can be very beautiful, just standing in this little corner in the dark.
00:25:43.599 --> 00:25:46.640
Well, the chances of her being seen, right?
00:25:47.839 --> 00:25:54.799
Being asked to dance, even if she's you know, stands like posting, people think I will post and people will see me.
00:25:54.960 --> 00:26:03.039
Well, the problem is with posting, because of the algorithm, you know, only whatever 3%, 5% people see you.
00:26:03.200 --> 00:26:04.640
Are these the right people?
00:26:04.960 --> 00:26:06.079
We don't know.
00:26:06.480 --> 00:26:09.119
Also, they see hundreds of other people.
00:26:09.200 --> 00:26:14.319
You it's not just you standing in the corner, it's like hundreds of you standing in the corner.
00:26:14.400 --> 00:26:17.440
It's really hard to see you from the others.
00:26:17.599 --> 00:26:30.559
What you need to do, you need to get out of that shade, and you need to walk straight to the guys that you like, and you're like, Hey, you know, I'm Jane, you know.
00:26:30.880 --> 00:26:32.559
Do you want to do a dance?
00:26:33.119 --> 00:26:36.799
And it's appropriate because it's a discotheck, everybody dance.
00:26:36.880 --> 00:26:46.799
So I think start those conversations, start with people you know because you have the highest like, know, and trust factor.
00:26:46.880 --> 00:26:54.240
So yeah, and you know, and as you said, that it made me feel because that'll help you with the baby steps to build your confidence.
00:26:54.559 --> 00:26:56.559
Yes, you don't have to go cold.
00:26:56.640 --> 00:26:58.720
Yeah, you don't have to go cold right away.
00:26:58.880 --> 00:27:00.880
Maybe you don't have to go cold ever.
00:27:01.119 --> 00:27:02.400
Like, I don't like cold.
00:27:02.480 --> 00:27:06.400
I mean, I agree with you because people need to, as you just say, get to know you.
00:27:06.480 --> 00:27:33.759
And so we've got to remember that it's a long process, it's not just an overnight success because you have these certifications and you have this willingness and this ability, but you know, and that's exactly things like podcasts, which you know, give an opportunity to get to know the person behind the picture on the one of the best ways, but you have to remember that this is the longest, like there is two types, two types of ways, right?
00:27:33.920 --> 00:27:38.720
The the rabbit and the hare, or or the turtle, the rabbit and the turtle, right?
00:27:39.200 --> 00:27:46.000
So showing up, guesting on podcasts or starting your own podcast, I think for coaches, is one of the best ways.
00:27:46.079 --> 00:27:48.480
But remember, this is the turtle, right?
00:27:48.640 --> 00:27:53.839
It will grow, you will get traction, but it will take time.
00:27:54.000 --> 00:28:04.960
So you need to do some steps, like hair, like you need to run around, like what I just described, and and it's very simple, it's not easy, but it's simple.
00:28:05.200 --> 00:28:10.559
It's setting the goal and doing it, just religiously every day.
00:28:10.720 --> 00:28:12.480
Send those five messages.
00:28:12.720 --> 00:28:38.720
I bet, you know, especially people, I don't know, 30, 40, you know, 50 like us, you know, they they have a long list of people they know, the ex-coworkers, the the parents of the children's class, you know, classmates, you know, people they go to church together, you know, people they go to some clubs together, the training, the coaching certification you took together.
00:28:38.880 --> 00:28:51.119
Like when you start thinking how many bubbles and circles from very different ways you have, you will come up with like I have 3,000 people like I really know.
00:28:51.279 --> 00:28:55.599
If people like remember me, that will be 10x of that range.
00:28:55.680 --> 00:28:57.279
But I'm extrovert, okay.
00:28:57.440 --> 00:29:05.279
Not everybody like me, but I bet you know you have this at least at least 300 people.
00:29:05.599 --> 00:29:07.279
Now multiply that.
00:29:07.599 --> 00:29:14.880
These people know also 300 people, so that's your network, and this is just two connections away.
00:29:15.119 --> 00:29:15.759
Absolutely.
00:29:15.920 --> 00:29:17.359
Yeah, no, that's wonderful.
00:29:18.000 --> 00:29:18.880
Excellent advice.
00:29:19.359 --> 00:29:21.119
Yeah, no, that it that it is.
00:29:21.200 --> 00:29:33.759
So just asking you as we wrap up, if there someone who's listening to our our chat today just needed to take one gentle but meaningful action that they could take this week.
00:29:33.839 --> 00:29:36.319
What would you invite them to focus on?
00:29:36.640 --> 00:29:39.279
It's hard because I don't know where they are, right?
00:29:39.440 --> 00:29:44.400
And and I know everybody hates that answer, but I would say it depends, right?
00:29:44.480 --> 00:29:47.599
They need to assess, and I'm a business strategist, right?
00:29:47.839 --> 00:29:56.880
So uh I love action, and I think action is the queen or a king, you know, it depends uh who you are.
00:29:57.039 --> 00:30:04.160
So action for me, if you can take any action, you know, action is always better than inaction.
00:30:04.240 --> 00:30:15.200
However, an intentional action, action towards your vision, towards your goals, towards your strategy, is way better than any action.
00:30:15.519 --> 00:30:16.000
Right.
00:30:16.319 --> 00:30:19.039
Yeah, that's that will be my my thing.
00:30:19.119 --> 00:30:25.359
Like if you have your vision figured out, if you have your goals, if you have your plan, then that's it.
00:30:25.519 --> 00:30:26.960
Just take a small step.
00:30:27.039 --> 00:30:32.079
And if the step that is on your plate scares you, just reduce it.
00:30:32.240 --> 00:30:35.839
Like instead of 10 emails or messages, send one.
00:30:36.160 --> 00:30:38.799
Send one today, send one tomorrow.
00:30:39.200 --> 00:30:42.160
What you said here about taking action with strategy.
00:30:42.400 --> 00:30:46.160
One of the things I say is don't go and take action because you're avoiding.
00:30:46.319 --> 00:30:55.599
We can so easily get let me go and play on my website and redesign that, or let me go and then you go, well, I've taken action, and that's no, that's the avoider action.
00:30:55.920 --> 00:30:56.559
Absolutely.
00:30:56.720 --> 00:31:04.480
That's I call it, I call it productive procrastination, and we are so good at this, or you buy another course, Carol.
00:31:04.960 --> 00:31:06.799
This is another right very.
00:31:07.680 --> 00:31:16.160
I'm like, I just bought an amazing course, and you know, NLP or hypnotherapy, whatever, five days just studying.
00:31:16.480 --> 00:31:25.599
Right, yes, you're gonna enjoy this, you know, you're gonna love this, but it's not progressing you towards building your business.
00:31:25.759 --> 00:31:29.279
So you need to, I guess changing hats is important.
00:31:29.839 --> 00:31:32.559
What I realize, I need to be changing hats.
00:31:32.720 --> 00:31:37.920
Like what hat you know, yes, this is my business owner hat.
00:31:38.079 --> 00:31:57.759
For example, when I have my coaching session, I put my coach hat on, and we know to be a coach, you need to be in a certain state of mind, you need to be, you know, judgment-free zone, you need to be, you know, kind of fully present, you need to be, you know, there is the coach hat, right?
00:31:58.000 --> 00:31:58.880
Absolutely.
00:31:59.119 --> 00:32:10.160
Once you finish, put your coach hat off and put your business owner hat on and ask yourself, how can I move my business forward towards my business goals?
00:32:10.319 --> 00:32:15.200
Yeah, and I love another hat I'll add in there because it's one of my favorites is your creative hats.
00:32:15.440 --> 00:32:22.720
Give yourself space to play and have fun because there has to be an element of joy in all of this.
00:32:22.799 --> 00:32:31.440
You know, it's not get up and push, push, push and do do do and then criticize yourself, but give yourself permission to have fun.
00:32:31.519 --> 00:32:33.839
And you know, when is your creative time?
00:32:34.079 --> 00:32:39.599
Morning, evening, but give yourself 15 minutes to be creative.
00:32:40.079 --> 00:32:40.559
100%.
00:32:41.200 --> 00:32:47.200
And building a business is hard, but it doesn't have to be boring or serious.
00:32:47.440 --> 00:32:48.640
This is my point of view.
00:32:48.720 --> 00:32:54.960
In my community, the magic activation zone, you say you are, you must have fun.
00:32:55.200 --> 00:33:04.480
Everything we do must have a fun element, either because of the challenge, either because we have a failure Wednesday parties, you know, we have failed.
00:33:07.599 --> 00:33:10.720
I'm gonna put a link in the um in the show notes to do that.
00:33:11.759 --> 00:33:24.079
We turn everything into fun because it doesn't have because it's hard, it doesn't have to be boring or serious or tedious, because if it is, you're gonna give up.
00:33:24.559 --> 00:33:38.880
It's gonna take you a long time, you know, it's gonna be some boring, boring things as they are, but you can turn them into fun, like turn them into a challenge, turn them into a celebration party, you know, bring people together.
00:33:38.960 --> 00:33:42.480
And if we do it together the same thing, it's already fun.
00:33:42.799 --> 00:33:44.400
Fun, fun, fun.
00:33:44.559 --> 00:33:47.039
It has to be part of the process.
00:33:47.440 --> 00:33:56.079
So to the listeners, I'll make sure that you can explore Lydia's website, which is I know if it's called the 12K Magic Activation Zone.
00:33:56.240 --> 00:34:00.880
And it I'm curious myself when I looked at it, so that looks like a lot of fun.
00:34:01.119 --> 00:34:07.279
Best place to find you, LinkedIn is the best, so that people can connect with you and ask and find out more.
00:34:07.440 --> 00:34:11.760
So this has been an inspiring, wonderful start to my season seven.
00:34:11.840 --> 00:34:13.039
So thank you, Lydia.
00:34:13.119 --> 00:34:15.840
It's really been great chatting and meeting you.
00:34:16.000 --> 00:34:20.000
And to those that are listening, thank you for listening to Connect Inspire Create.
00:34:20.079 --> 00:34:28.320
If today's chat, our conversation has sparked something for you, I invite you to share it with a friend who might enjoy it as well.
00:34:28.639 --> 00:34:41.199
And if you are a coach or a business owner wanting some more focus, more connection, or just a bit of gentle accountability, then join my complimentary accountability circle for monthly group check-ins.
00:34:41.360 --> 00:34:46.800
And you'll find out more on my website at CarolClegg.com or connect with me too on LinkedIn.
00:34:46.880 --> 00:34:50.559
So until the next time, take care and have a beautiful week.
